Boutique hotel opens in Salem

A new boutique hotel recently opened its doors in downtown Salem. The Hotel Salem is in the renovated former Newmark’s Department Store building on the Essex Street Pedestrian Mall. The hotel, with 44 guest rooms including microrooms, lofts, and suites, is the second to be opened in Salem by Amesbury-based Lark Hotels, following The Merchant, which opened on Washington Street in 2015. The Hotel Salem will include Counter, a modern American ground-floor restaurant set to open this winter; and The Roof, Salem’s first rooftop bar, scheduled to open next spring. The building’s design includes artistic details to recall its history as a high-end clothing anchor store, including antique cameras, abstracted photos of department store interiors lining hallways, and wall hangings depicting items that might have been sold at Newmark’s decades ago. Rates begin at $159 per night for a microroom, up to $639 per night for a double-occupancy suite. All room rates include bath amenities, complimentary iPad use, and hospitality centers on each floor with snacks, coffee, and tea.


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