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A new organization working to promote Stoughton’s town center is starting to make its presence known.

Friends of Stoughton Center now has a membership of 106 residents, businesses, and commercial property owners, said Stoughton’s economic development coordinator, Pamela McCarthy, who formed the group in February to support local businesses and improve downtown’s appearance.

McCarthy said the group’s beautification committee has begun raising money for projects to make the downtown more attractive, including installing more planters and hanging plants.

The Friends assisted the town’s Events Planning Committee in organizing the first Stoughton Day celebration, on June 27. As a result of their participation in the group, several Friends members who work at the town’s cable-access station established a program – also shown on the station’s website – that will profile businesses with video footage shot on site. The kickoff show was about the Stoughton House of Brews.

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The Friends, which recently launched a website and a Facebook page, also plans future events.

“There is an increased level of community involvement in the downtown, and one of the main reasons is this group,” said McCarthy, who based the organization on groups in Norwood and Dedham.

For more information, go to www.facebook.com/friendsofstoughtoncenter.