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Keeping with the pot spirit, the CCC announced the start of recreational sales — at 4:20 p.m.

Newly transplanted cannabis cuttings grow in pots at Sira Naturals medical marijuana cultivation facility in Milford in July.Steven Senne/Associated Press/File

Massachusetts waited with bated breath Friday to see if recreational marijuana sales would start before Thanksgiving after all.

And the good news for marijuana enthusiasts couldn’t have been delivered at a better time: 4:20 p.m.

A press release from the Cannabis Control Commission announcing the news was delivered to inboxes precisely at the time that has become a symbolic code for marijuana.

But it wasn’t on purpose, according to a spokesperson for the commission.

When asked on Twitter for an “official explanation,” Shaleen Title, a member of the commission, replied without words — just a smirking emoji.

With the press release came the news that so many across the state had been waiting for. Two medical marijuana dispensaries — Cultivate Holdings LLC in Leicester and New England Treatment Access LLC in Northampton — will open on Tuesday.


Correction: An earlier version of this story misidentified where New England Treatment Access is located.

Dan Adams of the Globe Staff contributed to this report. Felicia Gans can be reached at felicia.gans@globe.com. Follow her on Twitter @FeliciaGans.