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Recreational marijuana shop in Great Barrington to open on Friday

Chuck Grant displays his medical marijuana that he picked up from Massachusetts’ first medical marijuana dispensary in Salem in 2015.Jonathan Wiggs/Globe Staff

Six recreational marijuana stores will be open in Massachusetts by the end of the week, when Theory Wellness in Great Barrington will officially open its doors for recreational sales.

The marijuana company will open its first recreational store on Friday at 10 a.m. after receiving a “commence full operations” notice from the Cannabis Control Commission on Monday, giving them the authority to open after three calendar days.

Theory Wellness’s Great Barrington location operates as a medical marijuana shop, and the company has another medical marijuana shop in Bridgewater.

Brandon Pollock, the CEO of Theory Wellness, said the company’s focus is on craft cannabis — producing small batches of high quality products.


“We’re similar to a craft brewery in that respect,” he said.

The Great Barrington store is less than 10 miles from the New York border and the first recreational store to open in the Berkshires.

“It is a whole new territory that’s opening up, so it is very exciting,” Pollock said.

Theory Wellness will join five other recreational marijuana shops already open in Massachusetts — in Easthampton, Leicester, Northampton, Salem, and Wareham.

Here are some details you should know about shopping at the Great Barrington store:

When is the store open?

The store will be open from 10 a.m. to 7 p.m., seven days a week.

Where is the store?


There are about 100 parking spaces available immediately surrounding the Theory Wellness Building. Parking can also be found in the back lot of the Barrington Brewery & Restaurant, which is also in walking distance of the store.

There will be reserved parking spaces in front of the facility for medical patients visiting the store.

Theory Wellness

How much can you buy?

Customers can purchase one item per category of products. The specific limits are: up to 1/2 ounce of flower, one pre-roll, one concentrate, one vape cartridge, one edible, and one infusion.


Felicia Gans can be reached at felicia.gans@globe.com. Follow her on Twitter @FeliciaGans.