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Snoop Dog smiles at the BET Hip Hop Awards in Atlanta.
Snoop Dog smiles at the BET Hip Hop Awards in Atlanta.Tami Chappell/Associated Press/File/FR39342 AP via AP

JERUSALEM — An Israeli start-up that promotes home-grown marijuana says it has signed on American rapper Snoop Dogg as a brand ambassador.

Snoop, an outspoken advocate of marijuana use, will promote Seedo’s small refrigerator-like machine that grows plants with the help of artificial intelligence.

The self-contained ‘‘grow box’’ regulates temperature, light, carbon dioxide and minerals and is monitored by an application.

The company says its box can grow a variety of plants and herbs, though much of its advertising has focused on the marijuana market.

In a statement released by Seedo on Tuesday, Snoop said that promoting a product that enables people to grow plants in unused urban spaces ‘‘is something I’m all the way down with.’’

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Snoop started his own line of marijuana products, Leafs by Snoop, in 2015.