Groups receive $67m to help in enrollment under health care law

CHICAGO — With the new health law’s enrollment period set to open in a little more than six weeks, President Obama’s administration revealed $67 million in awards Thursday to organizations that will help people understand their new insurance opportunities and get signed up.

Health and Human Services Secretary Kathleen Sebelius announced the Navigator grant awards to 105 groups in states where the federal government will run online insurance marketplaces.

‘‘These navigators will help consumers apply for coverage, answer questions about coverage options, and help them make informed decisions about which option is best for them,’’ Sebelius said from Tampa, Fla., during on a conference call with reporters.


Ideally, navigators will use a variety of math and logic skills to walk people through the somewhat confusing process of buying insurance. For example, navigators will help people estimate their family income for 2014, important in determining eligibility for federal tax credits to help pay the cost of coverage.

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Navigators may need to answer questions about family size, such as: Do you count the kids if they are claimed on an ex-spouse’s income tax? And they will need to be able to explain the differences between the bronze, silver, gold, and platinum insurance policies offered on the marketplaces.

Karen Pollitz, a senior fellow at the Kaiser Family Foundation, said the Navigator program will be particularly important in such states as Florida and Ohio that aren’t doing any state-directed outreach. The pressure now is on the organizations getting the awards, which ‘‘don’t have a lot of time’’ to hire and train staff and plan their strategy for reaching the uninsured, she said.

Enrollment for the health law’s new coverage options starts Oct. 1, and benefits kick in Jan. 1. Pollitz predicted there will be unevenness within states with some sophisticated groups being ‘‘shovel ready’’ with a strategy and others needing more time to plan.

‘‘They don’t have to sign everybody up on Oct. 1. That’s the good news,’’ Pollitz said. ‘‘Every day of the open season is going to be important.’’ Enrollment will continue through the end of March 2014.