Hallmark admits fa la la la lapse, sticks by ornament

Hallmark’s ornament is miniaturized version of a holiday sweater with new words to “Deck the Halls.’’

Hallmark Inc. via AP

Hallmark’s ornament is miniaturized version of a holiday sweater with new words to “Deck the Halls.’’

KANSAS CITY, Mo. — Greeting card giant Hallmark said Thursday it shouldn’t have changed the lyrics to ‘‘Deck the Halls’’ on a new holiday ornament that stirred a backlash from customers online.

The company, based in Kansas City, has been defending itself after it began selling a miniaturized version of a tacky holiday sweater that changes the lyrics to the carol. The ornament removes the word ‘‘gay’’ and emblazons the sweater with the phrase: ‘‘Don we now our FUN apparel!’’


Critics took to Twitter and Hallmark’s Facebook page, accusing the company of making a political statement by using the word ‘‘fun’’ to replace ‘‘gay.’’ Some commenters said that they would never again buy Hallmark merchandise and that the change amounted to the company rewriting Christmas classics in the name of political correctness.

The company initially responded in a statement by saying the multiple meanings attached to the word ‘‘gay’’ meant the sweater’s lyrics would be open to misinterpretation. “The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that,’’ it said.

Get Ground Game in your inbox:
Daily updates and analysis on national politics from James Pindell.
Thank you for signing up! Sign up for more newsletters here

The company updated its statement Thursday, saying it realized it shouldn’t have changed the lyrics. But a spokeswoman said the company has no plans to stop selling the ornament.

Associated Press

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of
Marketing image of