Ben & Jerry’s cofounders arrested in Democracy Spring protests
Ben Cohen and Jerry Greenfield, the makers of Ben & Jerry’s ice cream, were among those cuffed Monday — and on Tuesday, their company’s blog featured a post explaining the arrest. The post was a bit of clever marketing, replete with photos of the pair wearing plastic cuffs and standing with a gaggle of sign-toting folks.
Marketing for the cause (the protests are for campaign finance reform and voting rights), of course, but there also was product placement. ‘‘You could say that our passion for social justice has been baked right into everything we've ever done,’’ the post reads, mentioning flavors such as climate-change themed ‘‘Save Our Swirled’’ and equal rights tribute ‘‘I Dough, I Dough.’’
Actress Rosario Dawson, too, was among the hundreds arrested at the Democracy Spring protests on Friday, a fact that wasn’t lost on many a social media feed. ‘‘She’s wearing a cool #TYT sweatshirt,’’ one Twitter user observed of Dawson’s gear that bore the name of the liberal online show ‘‘The Young Turks.’’