Scott Brown, the former Massachusetts senator, wants voters in New Hampshire to know that his roots in the Granite State run deep.
So deep, in fact, they go all the way back to his days as "a little kid" in white, hard-bottom shoes on Islington Street in Portsmouth, N.H. At least that's what Brown's new 30-second campaign ad says.
The ad, released Thursday, recites Brown's New Hampshire lineage as old family photos of the Republican candidate looking to unseat US Senator Jeanne Shaheen, a Democrat, appear on screen.
There is a photo of Brown as a toddler in overalls, a picture of him and his mother standing next to a red convertible, his head barely reaching the top of the car door, and an image of his father in uniform.
"My mom was a waitress at Hampton Beach. My dad, an airman at Pease," narrates Brown, 54.
Then comes video footage of Brown and his wife, Gail Huff, standing in front of a home with a waving American flag.
"I've been a homeowner in Rye for over 20 years," Brown says. "I care about New Hampshire."
Brown, who served 12 years in the Massachusetts Legislature, won a seat in the US Senate in 2010 but was voted out of office two years later, defeated by Democrat Elizabeth Warren. Last year, he began turning his sights north, moving his primary residence to New Hampshire. He officially announced his candidacy for the New Hampshire Senate seat in April.
The ad also takes aim at Shaheen and President Obama, both of whom Brown says "forced on us a health care system that doesn't work – hurting families and threatening jobs."
The federal Affordable Care Act, and those who support it, has been the main target of Brown's New Hampshire campaign.
Brown's campaign would not say how much this ad cost or how many times it will air; the most recent online records by the Federal Communication Commission go through April 27, 17 days after he officially announced his campaign.
New Hampshire for Scott Brown spent at least $49,200 on a media blitz with 72 spots to air on WMUR in those two weeks, according to online federal reports. Previous ads, according to reports, aired morning, noon, and night. They showed during Good Morning America, Who Wants to Be A Millionaire, and Nightline, among others.