The magazine pegs the Republican presidential frontrunner’s net worth at $4.5 billion—less than half of the $10 billion he claimed in campaign financial disclosure forms released in the weeks after he announced his run for president.
As has been the case many times in the past, editor Randall Lane wrote, Trump is challenging the magazine’s portrayal of his vast wealth.
“I’m running for president,” Trump told Forbes. “I’m worth much more than you have me down [for]. I don’t look good, to be honest. I mean, I look better if I’m worth $10 billion than if I’m worth $4 billion.”
One reason for the wide gap between Trump’s claims and the magazine’s ranking is that the real estate mogul is including the value of the “Trump brand” in his estimates, which amounts to about $3.3 billion, the Globe’s Matt Viser reported in July.
Still, the $4.5 billion figure that the magazine arrived at is the highest it has ever found for Trump. While the gap between $4.5 billion and $10 billion may be unfathomable to the point of irrelevant for some voters, Trump has made his rejection of campaign contributions a central issue, claiming he isn’t beholden to donors.
In August, he insisted that a campaign rally held for him at the home of Ernie Boch Jr. was not a fund-raiser, despite the presence of signs asking for donations.
Forbes says it arrived at its final number after “devoting unprecedented resources to valuing a single fortune,” which included interviews with more than 80 people.