Brace yourselves – not for the record amounts of tequila and tacos that will be consumed today, but for the embarrassing lengths to which corporate America will go today to “celebrate” a “Mexican holiday” that is anything but. Michael Calienes, a Boston-based ad executive, came up with a clever hashtag a couple of years ago to document the blatant stereotyping going on in social media. #CincoDeFallo – a word play on “Cinco de Fail” – exposes companies’ ignorance and shows just how easy it is to offend an entire culture.
Below, a sample. Enjoy responsibly.
(And in case you’re still wondering what Cinco de Mayo really is, here’s my 2006 take on it.)
It’s #CincodeMayo! We’re celebrating with a nod to painter, feminist and cultural icon Frida Kahlo. pic.twitter.com/Mh8gzujd3r— PetSmart (@PetSmart) May 5, 2016
Grab your margarita, put down your tacos, log on & use promo code: 5decryo for 40% off packages today! #cincodemayo pic.twitter.com/gH3KJqIu1p— Polar Therapeutics (@polartherapy) May 5, 2016
This #CincoDeMayo wish is going to the dogs—and the people who love them!— Milk-Bone (@MilkBone) May 5, 2016
Tweet us shots of your fiesta! pic.twitter.com/i548dykBN5
Bring #CincoDeMayo on your ride with this jersey-pocket taco: https://t.co/FTuG1vjBls pic.twitter.com/2geTgI5OMF— Bicycling Magazine (@BicyclingMag) May 5, 2016
Ensure your amigos celebrate #CincoDeMayo responsibly and make plans for a sober ride pic.twitter.com/ek994PrdHP— DC Police Department (@DCPoliceDept) May 5, 2016
Marcela García is a Globe editorial writer. Follow her on Twitter: @marcela_elisa.