Brace yourselves – not for the record amounts of tequila and tacos that will be consumed today, but for the embarrassing lengths to which corporate America will go today to “celebrate” a “Mexican holiday” that is anything but. Michael Calienes, a Boston-based ad executive, came up with a clever hashtag a couple of years ago to document the blatant stereotyping going on in social media. #CincoDeFallo – a word play on “Cinco de Fail” – exposes companies’ ignorance and shows just how easy it is to offend an entire culture.
Below, a sample. Enjoy responsibly.
(And in case you’re still wondering what Cinco de Mayo really is, here’s my 2006 take on it.)
Marcela García is a Globe editorial writer. Follow her on Twitter: @marcela_elisa.