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    Opinion | Kenneth Rogoff

    Big tech needs to be reined in

    (FILES) In this file illustration picture taken on April 20, 2018 in Paris shows apps for Google, Amazon, Facebook, Apple (GAFA) and the reflexion of a binary code displayed on a tablet screen. The EU's new data protection rules that enter into force later this month are having an impact around the world as firms, including in the United States and China, move to comply. / AFP PHOTO / Lionel BONAVENTURELIONEL BONAVENTURE/AFP/Getty Images
    LIONEL BONAVENTURE/AFP/Getty Images

    Have the tech giants — Amazon, Apple, Facebook, Google, and Microsoft — grown too big, rich, and powerful for regulators and politicians ever to take them on? The international investment community seems to think so, at least if sky-high tech valuations are any indication. But while that might be good news for the tech oligarchs, whether it is good for the economy is far from clear.

    To be fair, the tech sector has been the economic pride and joy of the United States in recent decades, a seemingly endless wellspring of innovation. The speed and power of Google’s search engine is breathtaking, putting extraordinary knowledge at our fingertips. Internet telephony allows friends, relatives, and co-workers to interact face to face from halfway around the world, at very modest cost.

    Yet despite all this innovation, the pace of productivity growth in the broader economy remains lackluster. Many economists describe the current situation as a “second Solow moment,” referring to legendary Massachusetts Institute of Technology economist Robert Solow’s famous 1987 remark: “You can see the computer age everywhere but in the productivity statistics.”

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    There are many reasons for slow productivity growth, not the least of which has been a decade of low investment after the 2008 global financial crisis. Still, one has to worry that the big five tech firms have become so dominant, so profitable, and so encompassing that it has become very difficult for start-ups to challenge them, thereby stifling innovation. Sure, once upon a time, upstarts Facebook and Google crushed Myspace and Yahoo. But that was before tech valuations soared into the stratosphere, giving entrenched players a massive funding advantage.

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    Thanks to their deep pockets, Big Tech can gobble up or squelch any new firm that threatens core profit lines, no matter how indirectly. Of course, an intrepid young entrepreneur can still spurn a buyout, but that is easier said than done. Not many people are brave enough (or foolish enough) to turn down $1 billion today in hopes of much more later. And there is the risk that the tech giants will use their vast armies of programmers to develop a nearly identical product, and their vast legal resources to defend it.

    Big Tech firms might argue that all the capital they pour into new products and services is pushing innovation. One suspects, however, that in many circumstances the intent is to nip potential competition in the bud. It is notable that Big Tech still derives most of its revenues from its companies’ core products — for example, the Apple iPhone, Microsoft Office, and the Google search engine. Thus, in practice, potentially disruptive new technologies are as likely to be buried as nourished.

    True, there are successes. The remarkable British artificial intelligence firm DeepMind, which Google purchased for $400 million in 2014, seems to be plowing ahead. DeepMind is famous for developing a computer program able to beat the world champion at the ancient Chinese game of Go, until recently the last bastion of human resistance among major board games. For the West, this feat was mostly a curiosity. For the Chinese military, however, it inspired a large ramp up in the search for military applications of AI. Unfortunately, such successes are rare. More often, Big Tech purchases of innovative tech firms seem to signal a withering, not a flowering, of their innovation.

    The problem for regulators is that standard anti-monopoly frameworks do not apply in a world where the costs to consumers (mainly in the form of data and privacy) aren’t transparent. But that is a poor excuse for not challenging relatively obvious anti-competitive moves, such as when Facebook purchased Instagram (with its rapidly growing social network) or when Google bought its map competitor, Waze.

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    Perhaps the most urgent intervention is to weaken Big Tech’s grip on our personal data, a grip that allows Google and Facebook to develop targeted advertising tools that are taking over the marketing business. European regulators are showing one possible path forward, even as US regulators continue to sit on their hands. The European Union’s new General Data Protection Regulation now requires firms to allow consumers — albeit only those in the EU — to port their data.

    In their book “Radical Markets,” economists E. Glen Weyl and Eric A. Posner go one step further and argue that Big Tech should have to pay for your data, instead of claiming them for its own use. Whereas the practicality of this remains to be seen, surely individual consumers should have a right to know which data of theirs are being collected and how they are being used.

    Of course, Congress and regulators need to rein in Big Tech in many other key areas as well. For example, Congress currently gives Internet-based firms a veritable free pass in promulgating fake news. Unless Big Tech platforms are held to standards that parallel those applied to print, radio, and television, in-depth reporting and fact-checking will remain dying arts. This is bad for both democracy and the economy.

    Regulators and politicians need to wake up. US prosperity has always depended on its ability to harness economic growth to technology-driven innovation. But right now, Big Tech is as much a part of the problem as it is a part of the solution.

    Kenneth Rogoff, former chief economist of the International Monetary Fund, is professor of economics and public policy at Harvard University. © Project Syndicate, 2018. www.project-syndicate.org