You can now read 5 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

editorial

Oreos: Lab rats get hooked

The Boston Globe

Can’t put down the box of Oreos? Turns out that the white creamy filling is like crack, neurologically speaking.

A new Connecticut College study shows that Oreos are as addictive as cocaine, at least for lab rats. Researchers put the rats into a maze where they were given the choice of rice cakes or Oreos. Not surprisingly, the cookies won out handily. What’s striking is that, compared with similar studies in which the rats could get a shot of cocaine or morphine, the Oreos activated more neurons in the pleasure centers of the rat brain, the nucleus accumbens, than either drug. And the rats, like most humans, went for the creamy filling first.

Continue reading below

The findings go a long way in explaining why it’s so hard to eat just one cookie, rather than a full sleeve, suggesting Oreos’ combination of sugar and fat may be even more irresistible to one’s brain than drugs. It also lends support to the notion that poor eating habits that can lead to obesity may be as hard to kick as drug addiction, and must be treated similarly.

Not addictive? Rice cakes. As neuroscience assistant professor Joseph Schroeder put it, “Just like humans, rats don’t seem to get much pleasure out of eating them.” Alas.

Loading comments...
Subscriber Log In

You have reached the limit of 5 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com
Already a subscriber?
Your city. Your stories. Your Globe.
Yours FREE for two weeks.
Enjoy free unlimited access to Globe.com for the next two weeks.
Limited time only - No credit card required!
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.
Thanks & Welcome to Globe.com
You now have unlimited access for the next two weeks.
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.