The Commonwealth’s cash-only state lottery is on the verge of becoming an anachronism.
Some might say that’s a good thing; this page itself has called for important reforms to reduce the built-in fundamental economic unfairness of a system that takes from the poor to give to the (relatively) rich. But if the lottery is to continue meeting the demand for gambling in a safe and sound manner, it will have to adjust to an economy in which fewer and fewer consumers use cash for everyday transactions.
Thus, state Treasurer Deborah Goldberg and state lottery officials can’t be blamed for nudging the lottery toward new payment options and platforms. Her proposal to move the lottery into the age of digital purchases is sensible — if done with care.
Sales at the lottery, whose proceeds go to local aid for cities and towns, are down. Although the Massachusetts lottery is considered among the most profitable in the country, revenue fell by 16 percent between 2008 and 2015. The requirement that customers pay for tickets with cash is likely a factor in the decline: Five years ago, 36 percent of Americans said they used cash to make all or most of their purchases. Now it’s only 24 percent.
Goldberg has suggested opening the door to gift and debit cards, but not to credit cards. That’s a wise restriction: Allowing credit cards means players could gamble on credit, increasing the risk of ensnaring compulsive gamblers with ballooning debt.
In addition to allowing more payment options, Goldberg also wants to meet the customers where they are: online. In an Amazon Prime world, it no longer makes sense to rely on convenience stores and supermarkets to distribute tickets. “We don’t want to fund local communities on debt,” said Goldberg. “But we do need to acknowledge that people expect to have the ability to access entertainment on their phones.”
Her proposal for online lottery games or tickets, which she filed last November and legislators are expected to take on this year, includes several safeguards, including age verification measures to block access to anyone under 18, and setting limits for account deposits and transactions. “We would also allow people to voluntarily set limits or exclude themselves from playing online,” Goldberg said.
For better or worse, Massachusetts municipalities rely on lottery revenue, and the state can’t afford to ignore customer trends. And who knows —