Revelation of Best Buddies deal brings Brady’s stature down a notch
It is difficult to raise children of good character. We teach our kids about the importance of serving others and giving back. We tell them that if they are one of the lucky ones — with achievements beyond their wildest dreams — that to whom much is given, much is expected. We say that it would be their privilege to be in a position to serve others.
So it is with disappointment that I read Bob Hohler’s “For Number 12, a new charitable calculus” (Page A1, April 22), about Tom Brady’s arrangement with Best Buddies. But my disappointment is not in Brady; the disappointment is in myself. Despite continual evidence that few do anything without self-interest, and that extraordinary wealth (in this case, a personal net worth of $180 million) does not satisfy this society’s self-centered souls, I believed that Brady’s work with the Best Buddies organization was the exception.
Unfortunately, the next time I pass the Best Buddies billboard on Interstate 93 south, instead of thinking “what a great example,” I will think “what a great business deal” and drive on, in search once again of an individual worthy of being a role model for my children.
For true social impact, athletes should be upfront about their role in charity
I’m disappointed to learn that Tom Brady is more of a paid celebrity endorser of Best Buddies than a real buddy to the program or its members (“For Number 12, a new charitable calculus”). While charities are entitled and encouraged to pay for endorsements (it helps drive other donations), and while athletes and celebrities are not mandated to be philanthropic, the problem in this case is that Brady’s support was portrayed as genuinely benevolent.
The issue isn’t new. This case is reminiscent of the 2013 Boston Globe article that found that many foundations created by players are public relations ploys, spending less than 65 percent of revenue on the causes they purport to support.
Athletes should be encouraged to put both their financial and celebrity capital to work, and to do it transparently and honestly for true social impact.
Giving Strong is a social impact consulting firm.
It’s Globe that should take the hit
for dumping on Brady
I have never been more ashamed of The Boston Globe. Trying to make Tom Brady look bad because he has asked that a small percentage of the millions of dollars he raises for Best Buddies be used for other charitable causes he has an interest in? Really? A front-page “exposé” no less.