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Letters

Doctor sees utter waste in Partners HealthCare’s rebranding effort

Partners HealthCare in Somerville.
Partners HealthCare in Somerville.(PAT GREENHOUSE/GLOBE STAFF/FILE)

I am appalled at the notion of spending $100 million to change a name (“Partners HealthCare playing the name game,” Page A1, July 2). I am an obstetrician-gynecologist, working out of the North Shore Medical Center in Salem. NSMC is decidedly one of the poorer members of the Partners consortium. However, we provide excellent care and have a close affiliation with Massachusetts General Hospital when tertiary care is necessary. Our department of obstetrics-gynecology has an excellent relationship with the subspecialists in ob-gyn.

Among those we serve and care for are many people who have limited education, and changing the name from Partners to . . . who-knows-what will not make any difference to them. Dr. Anne Klibanski, Partners’ new chief executive, is quoted as saying, “How we present ourselves as a system that resonates with our patients, our care teams, our staff, our communities, and the world at large is incredibly important.”

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What is important is that we care for all patients with respect and knowledge, regardless of their financial status or ethnic or racial background. We do not need to change a name, Partners, which is basic and fundamental. To spend $100 million in this way would be wasteful and would border on sinful.

Dr. Michael Reich

Danvers