Signs of the times
Signs of the times
April 2, 1946: Boston had already achieved fame for its high position in the fishing industry. It remained for a high wind to produce a suggestion that might be carried out by a clever Boston chef. A blustery northwest breeze tore the "R" off the Boston Fish Pier sign, making it read as it does in the photo above. Ed Fitzgerald, a Globe photographer coming into port, noticed the altered sign and took this picture.
July 18, 1949: The Boston Chamber of Commerce unveiled this somewhat macabre billboard on Boston Common, urging public safety for drivers and pedestrians.
Nov. 8, 1968: Richard Nixon was the one, winning the presidential election on Nov. 5, 1968. The sign on Broadway in South Boston came down to make way for a new crop of advertising.
Feb. 10, 1971: The posted sign on the Fens, accompanied by some primitive rescue equipment, was no deterrent to the skaters in the pond's spirited hockey game.
Nov. 9, 1974: Sam Denaro, owner of Sam's Citgo in Swampscott, pumped a customer's gas. The gas station was in a price war with Mike Gambale's Independent Oil Co. which had lowered prices to 46.9 cents a gallon. Both Sam's and Uva's Texaco across the street went to 47.9 cents in hopes of keeping customers.
June 16, 1976: No absence of signs on Route 9 in Natick. Some old favorites like Howard Johnson's are no longer there.
Feb. 8, 1978: A sign meant for boaters approaching the entrance to Scituate harbor landed in downtown Scituate during the blizzard of 1978. The “no wake” rule could apply to the car sunk in the water just beyond the sign.
Oct. 2, 1978: Sox fans gathered for their free seats on the Gilbey's Gin billboard outside the park on Lansdowne Street to wait for the start of the Red Sox-Yankee playoff game. Bucky Dent hit a three-run home run in the top of the seventh inning to put the Yankees ahead 3-2. The final score would eventually be 5-2 as the Yankees won the American League East.
March 24, 1978: The plethora of signs in Kenmore Square as seen from Brookline Avenue.
July 5, 1977: Billy Towle of Quincy took a Coke break from posting a new advertising sign for a well-known Coke mixer, Bacardi rum.