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sports media

Peter King ready to roll out new NFL-only site

At 56 and fully willing to admit that luck has been a helpful companion, Peter King probably doesn’t fit the standard perception of an Internet sports-media trailblazer. And the longtime Sports Illustrated NFL writer effortlessly self-effaces when discussing the origins of his long-running and overwhelmingly successful “Monday Morning Quarterback” column on SI.com.

“It was 1997, and my football editor asked me if I wanted to contribute some outtakes and leftover notes from my magazine stories,’’ said King, whose column nowadays has evolved into thousands of words about football, several hundred more words opining on ancillary topics coffee, beer, and travel, and draws nearly 10 million page views per month during football season.

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