You can now read 5 articles in a month for free on BostonGlobe.com. Read as much as you want anywhere and anytime for just 99¢.

Red Sox Live

12

5

▲  8th Inning 0 outs

Patriots to vary ticket costs for 2014 games

It will cost less to watch the Patriots play a preseason game at Gillette Stadium in 2014 if you’re a season ticket-holder, but it will cost more for four of the eight regular-season games.

Borrowing a ticketing approach that has been used in almost every other professional sports league and by many colleges, the Patriots announced Friday they will utilize a variable pricing plan for season-ticket packages next season, while also announcing a price increase in two lower-bowl seat designations.

Continue reading below

In essence, the plan creates three ticket prices for the same seat: a price for the two preseason games, a higher price for four “premier” regular-season games, and an even higher price for four “marquee” regular-season games. Next season’s home game against the Broncos — a rematch of this season’s AFC Championship game — will be one of the marquee games; the other three haven’t been announced yet.

The strategy is to charge less for the games that don’t have as much demand — such as preseason games — but charge more for the higher-profile games. The Red Sox instituted a similar tiered pricing system for games at Fenway Park this season.

According to the Patriots, the price for a preseason game will be approximately 50 percent less than a premier regular-season game, while the marquee game will go for roughly 25 percent more. As an example, an upper-level midfield seat for 2014 will be $99 in a season-ticket package for each of the four premier games, $49 for each of the two preseason games, and $124 for each of the four marquee games. The total price for such a seat — $990 — will be the same as it was in 2013.

Previously, a Patriots season ticket-holder would pay the same amount per game.

For five of Gillette Stadium’s seven seating areas, the total price for a season ticket will remain the same. Total season-ticket prices for lower-level sideline seats, and everything in the upper level, won’t change. Lower-level midfield seats ($10 increase per game) and lower-level corner/end zone seats ($18 increase per game) will rise.

Dates for the 2014 schedule haven’t been announced by the NFL, but the teams that will be coming to Gillette Stadium in the regular season are the Broncos, Bills, Dolphins, Jets, Bengals, Bears, Lions, and Raiders.

Friday’s announcement pertains only to season-ticket packages. Single-game tickets will continue to be sold at a higher price.

Michael Whitmer can be reached at mwhitmer@globe.com. Follow him on Twitter @GlobeWhitmer.
Loading comments...
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com
Already a subscriber?
Your city. Your stories. Your Globe.
Yours FREE for two weeks.
Enjoy free unlimited access to Globe.com for the next two weeks.
Limited time only - No credit card required!
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.
Thanks & Welcome to Globe.com
You now have unlimited access for the next two weeks.
BostonGlobe.com complimentary digital access has been provided to you, without a subscription, for free starting today and ending in 14 days. After the free trial period, your free BostonGlobe.com digital access will stop immediately unless you sign up for BostonGlobe.com digital subscription. Current print and digital subscribers are not eligible for the free trial.