Television ads for this year’s Super Bowl football game are selling for a record $4.4 million to $4.5 million, Comcast Corp.’s NBC said.
About 95 percent of the advertising spots for the Feb. 1 game are already sold, Seth Winter, an NBCUniversal executive vice president of marketing and sales, said Wednesday at a press conference. A single spot costs $4.5 million, while multiple ones are $4.4 million each, NBC said. The price is a record for a broadcast of the Super Bowl.
Last year’s matchup between the Seattle Seahawks and the Denver Broncos attracted a US record 112.2 million viewers, according to Fox Sports, which televised the game.
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The high level of attention given to the commercials pressures marketers to make their spots memorable enough to be the subject of water-cooler talk the next day.