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    Surveys show that Tom Brady’s consumer appeal has nosedived

    Cooling period for Tom Brady since Deflategate
    The Marketing Arm, an entertainment and sports marketing agency, conducted its nationwide survey ranking thousands of entertainers, athletes, and other public figures. A look at how Tom Brady ranked on Feb. 5, four days after the Super Bowl, and May 15, in the midst of Deflategate:

    Aspiration

    Influence

    Endorsement

    Has life to which

    Influential in

    respondents aspire

    today’s world

    Effectiveness

    as a product

    Kevin Hart

    Ryan Gosling

    Jack Nicklaus

    spokesperson

    Leonardo DiCaprio

    CELEBRITY

    DBI RANKING

    Ronda Rousey

    117th

    123d

    259th

    FEB. 5 RANK

    Breakthrough

    Trust

    Celebrity noticed

    500

    Level of trust placed

    1,067

    in TV, film, and print

    in words and image

    Kathy Bates

    Jon Hamm

    Rob Gronkowski

    Cameron Diaz

    885th

    1,664

    967th

    1,000

    2,074

    1,190th

    1,500

    1,508

    1,781st

    2,060

    2,000

    Appeal

    MAY 15

    Merchandising

    2,333d

    potential and likability

    2,393d

    2,500

    Selena Gomez

    Tom Coughlin

    2,843d

    3,000

    727

    3,027th

    3,500

    3,570th

    Martha Stewart

    Bill O’Reilly

    Britney Spears

    Tobey Maguire

    Shia LaBeouf

    Bill Simmons

    Lady Gaga

    Billy Bob Thornton

    50 Cent

    Troy Aikman

    Dane Cook

    Elisha Cuthbert

    Chris Bosh

    Curt Schiling

    Rex Ryan

    Dustin Pedroia

    Jeff Daniels

    Joe Flacco

    SOURCE: The Marketing Arm

    Joe Moore, Luke Knox/Globe Staff