One of the many questions that have cropped up since the fallout of Deflategate is how much of a hit Tom Brady’s reputation would take. It turns out, Brady may be just as marketable as ever.
According to the NFL Players Association, Brady is “the current undisputed retail champion.” The ranking is based on total sales of all officially licensed merchandise from March 1 through May 31, 2015. Brady outsold all players in mini-figures, bobbleheads (followed by teammate Rob Gronkowski), Fatheads, and Lids custom player headwear.
Brady was suspended for four games for being “generally aware” that the Patriots deflated footballs before the AFC Championship game. Shortly after the NFL released its report on the investigation, there was speculation on how much of a fall, if any, Brady would take.
Forbes last year listed his endorsement income from the likes of UGG, Movado, and Dodge at $7 million, and he was ranked with Peyton Manning last month by New York-based Q Scores as sharing the highest consumer appeal rating among NFL players.
Under Armour, Brady’s apparel sponsor since 2010, has backed Brady, with chief executive Kevin Plank calling the Patriots quarterback “one of my favorite people on earth” and “as honest as the day is long.”