Tom Brady texts like a millennial
Tom Brady exchanged nearly 10,000 text messages in four months on his now-destroyed cell phone, the NFL said in announcing its decision to uphold his Deflategate suspension.
That's 2,500 texts per month, 625 texts per week, and more than 80 per day. If that seems like a lot, it is.
Tom Brady's texting habits are more in line with smartphone-obsessed teenagers than his peers, according to recent analyses of consumer data.
American smartphone owners between the ages of 35 and 44 — Brady is 37 — send and receive an average of 1,557 texts each month, a 2013 Business Insider look at Experian data said.
Even millennials between the ages of 25 and 34 exchange fewer messages than Brady (an average of 2,240 per month), though he did come in below the monthly average of college-aged smartphone owners (3,853).
The Experian data includes text iMessages sent between Apple devices, according to Business Insider.
Brady's rate of texting looks even more extreme when compared to the findings of a 2011 Pew Research Center study on text messaging. That study analyzed the daily number of texts exchanged for each age group, finding Americans Brady's age sent a median of 10 texts per day.
In fact, when looking at his text count, Brady more closely resembles a teenager, who sent a median of 60 texts per day, or an 18- to 24-year-old, who sent a median of 50 texts, according to the Pew study.