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Sports Hub is tops in latest radio ratings

The "Toucher and Rich" radio program celebrated its 10th anniversary in August.Cha-Chi Loprete

The summer is typically the slowest season for sports talk radio, but apparently not in Boston.

In the three-month Nielsen Audio Ratings for the June 16-Sept. 7 period, 98.5 The Sports Hub finished first in the men 25-54 demographic with a 9.8 share, while WEEI was second at 7.6.

The Sports Hub has been the highest-rated Boston station in that demo for the past eight three-month periods.

Surprisingly, every weekday program on both sports stations ranked in the same spot in its particular day part as it did in the spring.

In morning drive (6-10 a.m.), the Sports Hub’s Marconi Award-winning “Toucher and Rich” program was first with a 13.0 share. WEEI’s “Kirk and Callahan” took second with a 10.1. That program changed its name in August following the departure of longtime cohost John Dennis.

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In middays (10 a.m.-2 p.m.), the Sports Hub’s “Zo and Bertrand” program, hosted by Scott Zolak and Marc Bertrand, took first with a 10.1 share. WEEI’s “OMF,” featuring hosts Glenn Ordway, Lou Merloni, and Christian Fauria, was fourth (6.4).

In afternoon drive (2-6 p.m.), the Sports Hub’s “Felger and Massarotti” remained in the top spot with a 12.6 share. WEEI’s “Dale and Holley,” which includes third host Jerry Thornton, was second with an 8.1.

In the 6-7 p.m. window, the Sports Hub’s “Baseball Reporters” program, hosted by Tony Massarotti, was first (11.4). WEEI was fourth (5.8) in a window in which it usually has the Red Sox pregame show.

In the 7 p.m.-midnight period, WEEI, which primarily carries Red Sox broadcasts in that window, was first (8.8). The Sports Hub’s “Adam Jones Show” was second (7.5).

WEEI (850 AM), which carries ESPN programming, tied for 43d with a 0.1 share.

The Sports Hub’s live stream registered a 0.6 share, tied for 31st. WEEI’s stream comes from a different method that is not measured separately by Nielsen.

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As usual, the Sports Hub dominated the younger demos, while WEEI did the same with the older listeners. For example, among men 25-44, the Sports Hub tops WEEI by a significant margin (14.8-6.2). But among men 45-54, the share falls heavily in WEEI’s favor (9.5-3.7).

Perhaps most remarkably, Boston’s sports radio listenership is roughly three times the national average in major cities.


Follow Chad Finn on Twitter at @GlobeChadFinn