Sometimes WTF isn’t what you meant to say

This picture taken on June 23, 2017 shows World Taekwondo President Chungwon Choue (C) and delegates posing for a photo during the General Assembly on the eve of the 23rd World Taekwondo Championships in southern county of Muju. World Taekwondo has officially replaced the World Taekwondo Federation (WTF) due to its negative connotations of the acronym, the global governing body for the sport said. / AFP PHOTO / YONHAP / str / - South Korea OUT / REPUBLIC OF KOREA OUT NO ARCHIVES RESTRICTED TO SUBSCRIPTION USE STR/AFP/Getty Images
AFP/Getty Images
World Taekwondo President Chungwon Choue, center, and delegates posed for a photo on the eve of the 23rd World Taekwondo Championships in South Korea.

In our international, 21st-century digital world of languages and lexicons, sometimes things get lost in translation.

Sometimes our modern age catches up to you.

Such was the case with the people who run the world taekwondo championships.


The name of their group, since 1973, was the World Taekwondo Federation.

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Which is a problem, when you consider those initials.

So they modernized themselves with a new moniker: World Taekwondo.

The previous name was “unrelated to our organisation and so it was important that we rebranded to better engage with our fans,” the group said as reported by the BBC.

“World Taekwondo is distinctive and simple to understand and reinforces the global nature of our sport,” said World Taekwondo president Choue Chung-won.


Taekwondo is a global martial art that has its roots in Korea.

Twitter found it all to be mirthful, of course, but also seemed understanding. Languages can be tricky, after all.