For much of Monday morning, the NBA world eagerly watched Twitter, refreshed the Players Tribune website, and scoured online sources for any news of free agent Kevin Durant's decision.
Then, at about 11:39, the news emerged: Durant will join the Golden State Warriors.
Naturally, social media and other online locations became the place fans, media, NBA insiders and others who closely followed Durant's free agency turned to when he made his choice.
"If u can't beat um join um," former Celtic Paul Pierce wrote on Twitter.
Here's a sampling of the commentary on Twitter following Durant's decision.
Terry Rozier on Durant decision: "We've just got to move on."— Adam Himmelsbach (@AdamHimmelsbach) July 4, 2016
The disappointment I think is not from individual teams and fans, but the fact he chose a path that's already marked, instead of his own.— Sean Grande (@SeanGrandePBP) July 4, 2016
Process w/ Durant and Golden State players has been ongoing for months. They sold him on winning multiple titles together, easing Curry load— Adrian Wojnarowski (@WojVerticalNBA) July 4, 2016
There's been tremendous pressure within Durant's inner-circle to make dramatic move, to ride endorsement wave of change. Well, he did it.— Adrian Wojnarowski (@WojVerticalNBA) July 4, 2016
Stephen A Smith calls this KD move to Golden State the "weakest move (he's) ever seen from a superstar. Plain and simple."— The Undefeated (@TheUndefeated) July 4, 2016
Can’t bash Kevin Durant for this. The guy put winning above everything else. Including his ego.— Jeff Goodman (@GoodmanESPN) July 4, 2016
Thats crazy!!!! KD in GSW???? .... R they gonna score 200 points a game— Marcin Gortat (@MGortat) July 4, 2016
Follow Matt Pepin on Twitter at @mattpep15.