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Celtics’ TV ratings are soaring

Kyrie Irving and the Celtics are off to a 10-2 start.Barry Chin/Globe Staff

The Celtics aren’t just winning a lot of basketball games – nine in a row entering Wednesday’s matchup with the Lakers. They’re also winning over fans, who have gravitated to this thoroughly entertaining team rapidly and in large numbers despite the offseason trade of popular Isaiah Thomas and the injury to star free agent Gordon Hayward on opening night.

NBC Sports Boston carried nine of the Celtics’ 10 games before Wednesday. Compared to the same span a season ago, household viewership is up 139 percent overall. Among men, it is up 193 percent, and viewership among adults is up 188 percent over the same period in 2016-17.


Meanwhile, the network’s live stream of Celtics broadcast is drawing an unprecedented audience. NBC Boston is seeing its highest streaming numbers across the board in terms of live starts, uniques, and total minutes, among other measures. Every one of its Celtics streams ranks in the network’s top-10 most-watched ever, and it took 26 games last year to reach the total number of streamed minutes it has reached this year.

Some of this is of course due to more people having access to and using the technology. But it is undoubtedly a tribute to a Celtics team that has won over fans with its success and style early in the season.

Chad Finn can be reached at finn@globe.com. Follow him on Twitter @GlobeChadFinn.