Patriots coach Bill Belichick played the social media ignorance card Monday when asked about a Facebook Live video a Steelers player posted that includes coach Mike Tomlin using a vulgar expression to describe the Patriots.
“As you know I’m not on SnapFace and all that, so I don’t really get those. I’m really just worried about getting our team ready to go. I’m not really too worried about what they put on InstantChat, or whatever it is,” he said in an interview on WEEI Monday.
Steelers receiver Antonio Brown filmed the postgame scene in the Steelers’ locker room on Facebook Live after an 18-16 win at Kansas City on Sunday, a video that lasted more than 17 minutes and had over 900,000 views just a few hours after it aired.
It also captured Tomlin’s postgame comments, including a curse to describe the Patriots, Pittsburgh’s next opponent in the playoffs.
“Let’s say very little moving forward. Let’s start our preparations. We spotted those [expletive] a day and a half,” Tomlin said, referring to the Patriots playing on Saturday. “But you ain’t gotta tell them we coming. ... Keep a low profile.”
Brown talks to fans in the video, thanking them for their support while joking around with teammates, many of whom are changing out of their uniforms. The Steelers then have a team prayer, followed by Tomlin addressing his players.
Tomlin isn’t seen in the video. The Patriots and Steelers meet Sunday night in the AFC Championship Game in Foxborough.
Patriots quarterback Tom Brady was asked about Brown’s video during an interview on WEEI on Monday.
“That’s against our team policy, so I don’t think that would go over well with our coach,” Brady said.
Several other Patriots said they were not concerned with the contents of the video, which has since been removed from Facebook.
“You know, hey, people have got different roles and that’s how that team’s run,” receiver Julian Edelman said in a WEEI interview. “I personally don’t think that that would be something that would happen in our locker room but hey, whatever. Some people like red and some people like blue. Some people like tulips and some people like roses.”
Linebacker Dont’a Hightower was more succinct: “I don’t care,” he said. “Is that supposed to hurt my feelings?”
According to ESPN, Brown could be fined under the NFL’s social media policy because of the time he recorded the video. The policy says players can’t post to social media from 90 minutes before a game until postgame interview sessions have concluded.
NFL teams are often very protective of what goes on in their locker rooms, so it’s surprising Brown chose to go live — and for that long.
About halfway into the video, the media arrives in the locker room for interviews. Brown continues to film, with a few teammates making cameos before he signs off.
An Associated Press report was included. Nora Princiotti of the Globe staff contributed.