Tom Brady introduces ‘performance meals’

Jim Davis/Globe Staff

The latest installment in Patriots quarterback Tom Brady’s line of health and fitness products was unveiled Tuesday.

TB12 Performance Meals are touted as “designed to help athletes and active individuals stay at their peak while adhering to the TB12 nutritional philosophy.” They cost $78 a week.

Brady has been outspoken about his beliefs about food and training methods, and has introduced or endorsed products such as a cookbook, the TB12 Center, and athlete recovery sleepwear.

The performance meals are produced by Purple Carrot, which is among a number of companies that ship prepackaged ingredients that customers prepare themselves. The TB12 meals are billed as high protein, 100 percent plant-based, and gluten-free.


A sample menu on the Purple Carrot website includes white lentil risotto with winter roasted vegetable, Meyer lemon and cashew gremolata; ramen bowl with charred broccolini and gingered amaranth greens; and crispy turnip cakes with quinoa tabbouleh and za'atar yogurt.

Brady promoted the meals in posts on Facebook and Instagram.

“So many times people ask me, ‘What do you do?’ Well this is one of the answers! Our bodies are our temples and you get out of it what you put into it,” the posts read.

Both have the hashtag #eatlikeagoat.

Follow Matt Pepin on Twitter at @mattpep15.