It won’t just be the players participating in the NFL’s “My Cause, My Cleats” campaign this weekend.
Per the Patriots’ website, coach Bill Belichick will be wearing custom Nike footwear promoting his foundation this Sunday when the Patriots face the Bills in Buffalo. The sneakers are painted like brown footballs down the middle and have the Bill Belichick Foundation logo on one side and a lacrosse stick on the other side.
According to the foundation website, “The Bill Belichick Foundation aims to provide coaching, mentorship, and financial support to individuals, communities, and organizations. Focusing on football and lacrosse, its mission is to bring the values of the Belichick family – a love of sports, coaching and team building – to the athletic leaders of tomorrow.”
Belichick will be joined by 14 Patriots players wearing special cleats for Sunday’s game as part of “My Cause, My Cleats.” The campaign is in its second season and allows players to express individualism with their cleats and promote any charity or cause of their choice. NFL spokesman Joe Lockhart said Tuesday that approximately 1,000 players will participate this weekend.
Among the Patriots who are participating, left tackle Nate Solder will wear shoes with a picture of his son, Hudson, who is battling cancer, and a message, “Tough like my dad.” They will be in support of the Joe Andruzzi Foundation and the Jimmy Fund. Defensive tackle Lawrence Guy will wear shoes with Vegas Strong on one side, honoring his hometown, and support of the Now I Lay Me Down To Sleep foundation on the other, which assists parents who lose a pregnancy.
Alan Branch is raising awareness for food allergy research. James White is supporting the Best Buddies charity, while Rex Burkhead is supporting Team Jack, which funds research for pediatric brain cancer. Tom Brady is supporting Best Buddies and the Ellie Fund. Devin McCourty is wearing two different cleats – one supporting his foundation, which raises money for sickle cell research, and another with the message “Equality” on the back.