Falcons president and CEO Rick McKay announced food and drink prices at Mercedes-Benz Stadium won’t increase when the Patriots take on the Los Angeles Rams in Super Bowl LIII. Fans can buy a pretzel ($2), hot dog ($2), waffle fries ($3), and water ($2), all for under $10.
A Bud Light is $5. Pizza is $3 a slice, nachos are also $3, and a chicken tender basket with fries is $6.
McKay said increasing the prices was never an option, and he reiterated that he wants to make the experience as enjoyable as possible for everyone who attends.
“Traditionally, we open the door two hours before, but for this, we’ll open four hours before,” McKay told reporters. “So there’s no question, from a food standpoint on hot dogs, chicken tenders, whatever it may be, we’re going to be well-stocked, because we know that we’re going to face a high-volume event just, for no other reason, the amount of time it’s going to be open.”
McKay said he views this as a platform to continue to expand the idea of keeping prices low, which has caught on among other professional and college sports teams as well.
“What I like about it is [the Super Bowl] gives us a chance to further tell the story nationwide,” McKay told reporters. “We still have people that come to our venue for their first event, and they’re surprised by it. You’re going to have a lot of fans coming from all different parts of the country, whether it’s the two teams’ fan base or it’s just fans that are coming to a Super Bowl. We like the fact that No. 1, they’re going to have a great experience, and No. 2, they’re going to take the story back and continue to push the story.”