the discovery

‘Talk Like TED’ by Carmine Gallo

“How Schools Kill Creativity” by Sir Ken Robinson is the most viewed TED talk of all time. Communications coach Carmine Gallo studied the 500 best 18-minute TED talks and interviewed the most popular TED speakers and the leading persuasion and communication researchers to produce “Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds” (St. Martin’s). In this chatty yes-you-can book, great speakers tell stories that elaborate on the lessons Gallo has distilled. He notes that authenticity doesn’t happen naturally; it requires hours of work. Just ask Amanda Palmer, who credited the 105 people who helped her develop what was the most-talked-about presentation at TED 2013. JAN GARDNER

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