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The Boston Globe

Music

CD REVIEW | POP/HIP-HOP

Flo Rida’s ‘Wild Ones’

For Flo Rida, making music is boiled down to one simple strategy: have hook, will travel. The pop star/MC drops a half-hour set of familiar grooves attesting more to his hit-making prowess than his lyrical skills. No one is going to mistake this for hip-hop, as it’s obvious the Florida native is more interested in creating smash singles than crafting multi-dimensional songs. He has numerous potential chart-toppers here thanks to a well-tested formula. His sharp producers develop a melodic earworm or sample a popular riff, add a galloping beat, and let the MC drop rudimentary rhymes laced with double entendres (“Whistle”) or party vibes (“Good Feeling”). Each song is a slight variation of this equation except for the slower, slightly introspective change of pace, “Thinking of You.” Ultimately, it’s futile to resist the giddy infectiousness of some cuts, like the title track, which features the sweet singing Sia. Still, the hook theft in “Run” (from Bryan Adams’s “Run to You”) is downright shameless. Of course, alcohol-fueled party mavens won’t care one whit. (Out Tuesday)

ESSENTIAL “Wild Ones”

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