In the face of another ‘‘Sharknado’’ TV movie (the even-more-inane ‘‘Sharknado 2: The Second One,’’ premiering Wednesday night on Syfy), there isn’t much for a critic to say except to echo what the characters themselves so frequently scream when confronted by a great white shark spinning toward them in a funnel cloud:
Spectacular buzz storms like these (including shark-filled ones) rarely hit a precise target twice, but these days, you never know.
Everyone, including Syfy (part of NBCUniversal, which is part of Comcast) is hoping to twist again like we did last summer: There are ‘‘Sharknado 2’’ watch parties scheduled in bars and pubs and that sort of thing. Conan O’Brien, who still has a late-night talk show, is promoting his appearance in a similar Syfy project called ‘‘Sharktopus vs. Pteracuda’’ airing this Saturday.
More tellingly, the traffic jam of cameo appearances in ‘‘Sharknado 2’’ (Kelly Osbourne, Perez Hilton, Billy Ray Cyrus, sandwich pitchman Jared Fogle) exude the ever-present fear of missing out among the lower echelons of celebrityville. The ‘‘Today’’ show’s Matt Lauer and Al Roker are in ‘‘Sharknado 2’’ to such an unseemly degree — as the sharknado storm descends in a powerful surge of corporate synergy on 30 Rockefeller Plaza — that one becomes nostalgic for the days not so long ago when we used to tut-tut about journalism ethics whenever news anchors played themselves in disaster flicks.
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