NEW YORK — An investor group that includes reality TV star Marcus Lemonis said it plans to acquire Crumbs Bake Shop.
Crumbs, which filed for Chapter 11 bankruptcy reorganization Friday in New Jersey, said it agreed to be acquired by Lemonis and Fischer Enterprises, the company behind Dippin' Dots ice cream. It hopes to close a sale in about 60 days, pending US Bankruptcy Court approval.
Lemonis, the chief executive of the RV retailer Camping World and star of CNBC's ''The Profit,'' plans to provide financing to Crumbs with the ultimate goal of acquiring the company.
Fischer Enterprises made $5 million in credit available to Crumbs in January.
In a news release on Friday, Lemonis and Fischer Enterprises said they want to create a privately held Crumbs company and reopen its stores. They said they would take the company beyond just cupcakes, possibly adding items such as ice cream, popcorn, and other snacks to attract more customers.
On July 7, Crumbs Bake Shop Inc. closed all of its remaining stores after a string of losses. On Thursday, the New York company said it was exploring its options with ''interested parties.''