Bridj, the start-up that runs private buses along five routes in Boston and Cambridge, will be overhauling its routes early next year as part of a move toward “dynamic service.”
The company, which began running its upscale buses earlier this year and drew more than $3 million of investments, said Monday that it would change early next year from offering service along fixed routes to modifying its routes according to user demand. That was the company’s original goal, but it was delayed by regulatory and technological concerns.
“Launching Bridj in Boston has been incredibly successful and because of that success, we’re able to take our next step,” Ryan Kelly, the company’s marketing manager, said in an e-mail.
Although Bridj’s service began without a hitch in Boston and Brookline, Cambridge’s traffic department initially refused to grant the company a jitney license because of concerns over traffic congestion. In November, the company reached an agreement with Cambridge to assess its impact over a six-month trial period. Kelly said the agreement was unchanged by Bridj’s Monday announcement.
The company said it would be suspending its service on December 19 and resuming it on January 6. Starting on that date, Kelly said, all riders would need to install the company’s app because its routes will vary. Currently, fares for Bridj are between $1 and $3. Kelly said the company will provide new pricing information on January 5.
Jack Newsham can be reached at jack.newsham@globe.com. Follow him on Twitter @TheNewsHam.