This isn’t a “Together We Can” or “Change We Can Believe In’’ kind of campaign year.
When it comes to slogans in the mayoral campaign, there isn’t one zinger that grabs voters’ attention.
The punchiest slogan goes to “Forward with Felix,” whose use of alliteration highlights Felix Arroyo’s name and his message that he’s the one to lead Boston’s future, his campaign said.
“It’s important to differentiate that it’s not just about Felix running for mayor, it’s about moving the city forward,’’ said campaign spokeswoman Clare Kelly.
Slogans are a part of a political adviser’s massive arsenal to drive up a candidate’s name recognition and set the candidate apart from the rest of the field, said Jeffrey M. Berry, political science professor at Tufts University.
You have reached the limit of 5 free articles in a month
Stay informed with unlimited access to Boston’s trusted news source.
- High-quality journalism from the region’s largest newsroom
- Convenient access across all of your devices
- Today’s Headlines daily newsletter
- Subscriber-only access to exclusive offers, events, contests, eBooks, and more
- Less than 25¢ a week