As the man who led the New England Patriots to six Super Bowl titles, Bill Belichick sure does love his rings.
So perhaps it’s fitting that a company registered to his girlfriend, Jordon Hudson, recently filed trademark applications for a “Belecast” media venture and a “Gold Digger” jewelry line, the latter of which could raise eyebrows among fans who follow the couple’s romance: he’s 73 and worth tens of millions, while she’s 24.
A request for comment was sent Wednesday to the University of North Carolina, where Belichick is head football coach.
The two trademark applications were filed Monday by Hingham-based TCE Rights Management LLC, according to entries on the website of the US Patent and Trademark Office.
The company lists Hudson as a manager and handles “intellectual property, trademarks and copyrights owned by Trouble Cub Enterprises LLC,” according to the Massachusetts Secretary of State’s corporations database.
Trouble Cub is listed at the same Hingham address and identifies Hudson as the manager as well, records show.
The trademark application for “Belecast” says the entity plans to release podcasts and “films and television programs; digital media, namely, pre-recorded CDs, video cassettes, digital video discs, digital versatile discs, downloadable audio and video recordings, DVDs, and high-definition digital discs.”
The application for “Gold Digger,” meanwhile, says that spicy trademark is for “Jewelry; Key chains,” which could hit the market like a blitzing safety given the couple’s popularity.
Intellectual property lawyer Josh Gerben weighed in on the applications in a statement posted to his website.
“The filing of these applications before the products are launched is a common legal strategy,” Gerben said. “This is because the date the applications were filed with the United States Patent & Trademark Office becomes the nationwide priority in the trademark. In other words, if another company now files a trademark for ‘GOLD DIGGER’ for a jewelry brand, they would be subject to Belichick’s rights.”
But a key question remains, Gerben added.
Will “men across America actually buy their girlfriends and wives ‘GOLD DIGGER’-branded jewelry?”
While Hudson hunts for business opportunities, Belichick has the faithful in Chapel Hill, N.C., where the basketball team has traditionally held sway, ready to cheer on the football team like never before.
Carolina officials are bracing for a season of prime-time kickoffs, national TV, and, they hope, the first-ever arrival of ESPN’s “College GameDay” when Clemson visits on Oct. 4.
UNC received 183 media requests for Monday’s game against TCU, and can accommodate about 100.
“We think we’re going to have a huge television number right out of the chute that may exceed our combined television numbers from all of last year,” said Rick Barakat, chief revenue officer of Carolina Athletics.
The campus, he said, is bullish on Bill.
“There’s so much excitement and attention on Carolina football, and that’s obviously because of Bill Belichick being here,” Bakarat said. “All of it is anticipation and excitement that is building up to a fever pitch.”
Material from prior Globe stories was used in this report.
Travis Andersen can be reached at travis.andersen@globe.com.