Showtime hypes ‘the most dangerous show in the history’ of TV
Are you ready to engage in a mystery? Showtime is hoping so. The cable channel has started teasing viewers about a new comedy, without sharing its name, its stars, or its story line. All we know is that they’re billing the comedy as “perhaps the most dangerous show in the history of television.”
The trailer for the show offers no hints, only these words: “We’d like to tell you about a new comedy that’s coming, but we can’t. The creators won’t let us show you a scene, the lawyers won’t let us tell you the name of the star, and we can’t ever reveal the show’s title or we’d be breaking our nondisclosure agreement. So how do we promote perhaps the most dangerous show in the history of television when we’re not allowed to show it? Something huge is coming.”
Hmm. I suspect the show will not be the most dangerous show in the history of television, but kudos to Showtime for overstatement, setting up big expectations, and controlling the publicity so that the identity of the star and the show will make a splash.
One website, TVLine, is guessing that the star in question is Kathy Griffin, the comic who got into trouble — and was investigated by the Secret Service — for creating an image of Donald Trump’s severed head. “When asked if Griffin will star in this secret comedy project,” TVLine says, “a rep for Showtime told TVLine, ‘We have no comment.’ ” The show will be paired with the return of “Our Cartoon President,” another Trump-related show, so maybe TVLine is onto something.