Will there be more “Gilmore Girls”? “I don’t rule anything in my life out” is series creator Amy Sherman-Palladino’s non-answer answer to that question.
My guess is a little more positive, now that I’ve seen the ratings for the series revival posited by a research firm called Symphony Advanced Media. Netflix has consistently refused to release any numbers regarding its original series, but Symphony extrapolates ratings based on a group of 15,000 people (compared to Nielsen’s 40,000 homes).
Symphony is saying that “Gilmore Girls: A Year in the Life” is already a hit for the streaming service. The company reports that about 4.9 million of the TV world’s most desirable viewers — those between 18 and 49 — watched all four episodes of the revival in the first three days after it was released.
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That puts “Gilmore Girls” after the fourth season of “Orange Is the New Black,” which drew 5.8 million 18-49-year-olds in the first three days, and “Fuller House,” which drew 7.3 million. And, naturally, many more viewers will be checking into “Gilmore Girls” as holiday-season bingeing continues to rage over the next few weeks.
In other words, the show is already something of a hit, which probably means Netflix will do whatever it can to bring it back.
By the way, age range means little to Netflix; it’s the ad-driven TV outlets that need to pay attention to age, since advertisers prefer the young ’uns with purchasing power. Still, looking at the 18-49 demo does offer a strong sense of overall numbers.
Netflix has 47.5 million subscribers in the US, and 39.2 million around the rest of the world.
Matthew Gilbert can be reached at gilbert@globe.com. Follow him on Twitter @MatthewGilbert.