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    A bright (but not too bright!) idea

    “People shouldn’t have to cringe when they turn on a light bulb,” John Goscha says.
    Chris Morris for The Boston Globe
    “People shouldn’t have to cringe when they turn on a light bulb,” John Goscha says.

    A bright (but not too bright!) idea

    As the founder of IdeaPaint, entrepreneur John Goscha gave office workers permission to draw on the walls. These days, he’s hoping to revolutionize the humble light bulb.

    Goscha’s latest project, the Finally Light Bulb Co., has developed a new energy-efficient bulb that looks like an old-school tungsten-element bulb and, the company says, retains the same warm, earthy glow.

    Goscha says he was inspired to work on light bulbs after being put off by the odd shapes, bluish light, and dizzying array of specifications available with modern energy-saving bulbs. “People shouldn’t have to cringe when they turn on a light bulb, and I think that’s the experience a lot of consumers have had,” he said.

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    The company has been selling its bulbs on its own website since May, but this week they became available to a much larger audience: Amazon.com began retailing the bulbs on several of its subsidiary sites, including Casa.com and Diapers.com.

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    Each bulb is equipped with a copper coil that produces an electromagnetic field. That causes a mix of gases inside the bulb to produce ultraviolet light, which turns into visible light when it passes through a phosphor coating on the inside of the bulb’s glass.

    The company pledges they are 75 percent more efficient and last 15 times longer than old incandescent bulbs. — CURT WOODWARD

    Ed Davis joins LoJack’s board

    LoJack Corp. often turns to cops to help promote its vehicle-tracking technology and to get advice for improving it.

    Now the company’s executives won’t have to go farther than the boardroom for that insight, given that LoJack has landed one of the area’s most well-known former police officials.

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    The Canton company just appointed Boston’s former police commissioner, Ed Davis, to its board of directors. Davis oversaw the department from December 2006 through October 2013 and famously led it during the manhunt for the two Boston Marathon bombers.

    Davis now runs a Boston security consulting firm, Edward Davis LLC. His clients include The Boston Globe.

    LoJack chief executive Randy Ortiz said in a prepared statement that he sees Davis’s arrival as strengthening the company’s ties with law enforcement agencies: “[His] understanding of . . . security trends will enable the company to deepen our understanding of how to better use technology to expand the unique connection between LoJack, our friends in law enforcement, and the company’s customers and partners around the world.” — JON CHESTO

    Coakley’s new trial: lunch

    Two months after joining the private sector, Martha Coakley, the former Massachusetts attorney general, says one of the biggest changes is that she now has time for lunch.

    “When I was AG, I never had lunch,” recalled Coakley, an attorney in the litigation department of the Boston law firm Foley Hoag. “I was up early and out the door. Every day was crazy. Now all I do is go to lunch.” She is quick to add, “We get a lot of work done at lunch.”

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    Coakley, who lost the gubernatorial election last year to Governor Charlie Baker, dines with colleagues and clients at many of the new restaurants springing up along the waterfront in South Boston’s Seaport District. Because she is a loyal customer, she was presented with her own mug from the 75 on Liberty Wharf bar and grille, across from Foley Hoag’s offices.

    “I went to lunch with her, and I would say everyone at 75 Liberty knows Martha,” said Barbara A. Fiacco, a Foley Hoag partner. “She definitely gets a warm welcome.”

    Another new colleague, Scott Kamholz, a partner in Foley Hoag’s office in Washington, D.C., admits he has not yet had the chance to break bread with Coakley in Boston. “I don’t know the restaurants at all up there, but I will take whatever recommendations she has,” he said. — ROBERT WEISMAN

    Can’t keep a secret? Tell us. E-mail Bold Types
    at boldtypes@globe.com.