Business & Tech

TALKING POINTS AM/LARRY EDELMAN

Bewildered by Boston’s new economy landscape? Don’t panic! Here’s a guide

Don’t panic: It’s The Hitchhiker’s Guide to Boston Innovation.
Don’t panic: It’s The Hitchhiker’s Guide to Boston Innovation.

Everyone knows that networking is essential to success in Boston’s new economy. But in a city with hundreds of companies trying to grow, and thousands of entrepreneurs trying to get their ideas off the ground, it can be a real challenge to know where to turn.

Enter the The Hitchhiker’s Guide to Boston Innovation, a website recently launched by the New England Venture Capital Association (NEVCA) to be a one-stop directory to what the trade group calls Boston’s “vibrant tangle of people, places, events, and ideas.”

Looking for investors to fund your company? There is a list of 81 venture capital firms and their areas of focus. Need a coworking space for your team? There is a guide to 39 different spaces. Who are the thought leaders around town? There is a Twitter feed you can follow.

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“Every innovation economy needs something like this,” says Jody Rose, president of the nonprofit NEVCA. “This is a resource that was necessary.”

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The site, which launched Jan. 15, is an expanded iteration of an original guide created by venture capitalist Rob Go, a partner at NextView Ventures in Boston. Go and the folks at NEVCA saw the potential to encompass more of the new economy. With an initial investment of $50,000 from NEVCA and Scratch Marketing, the site was beefed up to include health care and biopharma companies, local media, resources for students, incubators and accelerators, and events, job listings, and meetup groups.

Rose says the reaction so far has been “pretty amazing.” Visitors are spending an average of three minutes on the site, which is actually a long time for this kind of resource.

There is a budget of about $30,000 a year to update the guide on a regular basis. And users can submit information that can be vetted and added.

Whether you are founder, investor, student, or job seeker, “We are aggregating all of the information that you would need to know to get integrated into the innovation economy,” Rose says,

You can reach me at larry.edelman@globe.com and follow me on Twitter @GlobeNewsEd. Sign up for my Talking Points AM newsletter here.