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Uncommon Knowledge

Holding a drink makes you look dumb

And other surprising insights from the social sciences

Women: crippled by ethics

Kennedy, J. & Kray, L., “Who Is Willing to Sacrifice Ethical Values for Money and Social Status? Gender Differences in Reactions to Ethical Compromises,” Social Psychological and Personality Science (forthcoming).

Does this martini make me look dumb?

Rick, S. & Schweitzer, M., “The Imbibing Idiot Bias: Consuming Alcohol Can Be Hazardous to Your (Perceived) Intelligence,” Journal of Consumer Psychology (April 2013).

Uh-oh, the Asian guy is mad!

Adam, H. & Shirako, A., “Not All
Anger Is Created Equal: The Impact of the Expresser’s Culture on the Social Effects of Anger in Negotiations,” Journal of Applied Psychology (forthcoming).

Chung, K. et al., “Economic Value of Celebrity Endorsements: Tiger Woods’ Impact on Sales of Nike Golf Balls,” Marketing Science (March/April 2013).

When globalization stops violence

Pierotti, R., “Increasing Rejection of Intimate Partner Violence: Evidence of Global Cultural Diffusion,” American Sociological Review (April 2013).


Kevin Lewis is an Ideas columnist.
He can be reached at
kevin.lewis.ideas@gmail.com.