‘Superb Owl’ searches soar as big game approaches

Houston, TX 2-1-17: NFL Commissioner Roger Goodell (not pictured) held his annual Super Bowl press conference this afternoon in the Bush Ballroom at the Media Center in downtown Houston. On a table next to him was the Lombardi Trophy and the helmets of the two opponents, the Atlanta Falcons (left) and the New England Patriots (right). (Globe Staff Photo/Jim Davis) reporter: various topic: Super Bowl
Jim Davis/Globe staff
The Lombardi Trophy and the Patriots and Falcons helmets were on display during a Wednesday news conference in Houston.

The Patriots hope Sunday isn’t for the Falcons.

But it will definitely be for the owls.

Internet searches of “Superb Owl” tend to soar each year around this time, as people misspell the name of the National Football League’s annual championship game, according to search engine company Google.

(Reader alert: Puns to follow!)


It’s not clear how many of the searches are truly bird-brained typos of “Super Bowl,” and how many are intentional.

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The “Superb Owl” term has become quite a hoot in recent years, primarily on social media where people have flocked to post memes and jokes about it.

This chart shows how search interest in “Superb Owl” tends to take flight each year in the days around the big game.

Comedian Stephen Colbert has taken the term under his wing, using it to avoid ruffling any feathers with the NFL, which has trademarked the term “Super Bowl.”

Here are some other examples to dig your talons into:


Google has also posted some other data about search term trends related to the Super Bowl.

As of Thursday afternoon:

“Patriots” was a more popular search term than “Falcons” nationwide.

In fact, Patriots was the more popular term in all but four states, including the Falcons’ home state of Georgia and three states that surround it.

Tom Brady was the most-searched player nationally.

Matt Rocheleau can be reached at Follow him on Twitter @mrochele