The Patriots hope Sunday isn’t for the Falcons.
But it will definitely be for the owls.
Internet searches of “Superb Owl” tend to soar each year around this time, as people misspell the name of the National Football League’s annual championship game, according to search engine company Google.
(Reader alert: Puns to follow!)
It’s not clear how many of the searches are truly bird-brained typos of “Super Bowl,” and how many are intentional.
This chart shows how search interest in “Superb Owl” tends to take flight each year in the days around the big game.
Comedian Stephen Colbert has taken the term under his wing, using it to avoid ruffling any feathers with the NFL, which has trademarked the term “Super Bowl.”
If you're a fan of my Superb Owl coverage, tweet about it with the official hashtag, #SUPERBOWL.— Stephen Colbert (@StephenAtHome) January 29, 2014
Here are some other examples to dig your talons into:
Since the Bills are probably never gonna win the Super Bowl, maybe they'll have better luck winning the Superb Owl pic.twitter.com/xOKINCMZ3u— Kyle (@crocokyle373) January 7, 2017
Superb owl stuff is my favorite thing about the Super Bowl. I seriously look forward to it every year. Related: I'm easily amused. pic.twitter.com/0Bwm3o3CBG— Buttercup (@KCCOTeacherKC) January 30, 2017
My phone keeps auto correcting superbowl to superb owl. Not mad about it.— Przy (@john_przybysz) February 1, 2017
Google has also posted some other data about search term trends related to the Super Bowl.
As of Thursday afternoon:
“Patriots” was a more popular search term than “Falcons” nationwide.
In fact, Patriots was the more popular term in all but four states, including the Falcons’ home state of Georgia and three states that surround it.
Tom Brady was the most-searched player nationally.